halsteadk.All specifications

Less Than Zero collection

Art direction / Company specifications

Less Than Zero

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1980s Los Angeles in three words.

Type families

Headline	Asap Sharp
Text	Reddit Mono
Label	Reddit Mono

See each piece for estimated point sizes, leading and tracking at its proposed print size.

Color palette

#F02F86

#12121A

#E8D5BA

HEX / RGB reference colors. Final press color depends on paper and printer profile.

Individual pieces

Less Than Zero typographic poster in a 1980s record-sleeve style: stacked black display letters on hot pink, cyan and yellow slabs with a palm tree and the Los Angeles skyline

Less Than Zero

17.0 × 11.33 in

Artwork specs ↗

Square version of the Less Than Zero title treatment with condensed black letters on pink, yellow and blue shapes and halftone texture

Square cut

17.0 × 17.0 in

Artwork specs ↗