halsteadk.All specifications
Tropicana Pure Premium campaign poster, CPG brand art direction: carton, glass of orange juice and cut oranges on a breakfast table facing a sunrise skyline, headline “Wake up to brighter.”
Tropicana Pure Premium / Artwork specifications

Wake up to brighter.

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The offset two-line serif headline has clear descender clearance and an indented second line. Cream, deep orange and forest-green type frame a refreshed Chicago breakfast still life.

11.96 × 17.0 inSuggested trim size
150 ppiPrint export target
1794 × 2550 pxTarget raster dimensions

Original proportions preserved on a 17-inch long edge. Current source: 1052 × 1495 px (88 ppi at this size). Dimensions above specify the print edition; download contains the current source image. Screen artwork uses RGB. Suggested bleed: 0.125 in where the composition supports it.

Typography

Role / familySize / leadingTracking
Headline
Libertinus Serif
83 / 87 pt−20 / 1000 em
Supporting copy
Ysabeau Office
21 / 30 pt0
Uppercase label
Ysabeau Office
12 / 17 pt+80 / 1000 em

Estimated typesetting guide scaled to this print width; generated lettering is part of the image. Kerning: font metrics, with no verified manual pair adjustments. Use native font weights; preserve clear space between lines.

Color palette

#FFF6DF
#B94F13
#07552F
#DDE7C4

HEX / RGB reference colors. Final press color depends on paper and printer profile.