halsteadk.All specifications
Poster for Still, a fictional e-bike brand: a dark e-bike in profile on white crossing a red stripe, headline “Traffic is other people’s problem.”
Objects series / Artwork specifications

Still

Download artwork ↗

Mona Sans headline direction and Anaheim supporting type give this still concept its company-specific Pulse identity. “Traffic is other people’s problem.” An e-bike on one red line.

13.6 × 17.0 inSuggested trim size
150 ppiPrint export target
2040 × 2550 pxTarget raster dimensions

Original proportions preserved on a 17-inch long edge. Current source: 1122 × 1402 px (82 ppi at this size). Dimensions above specify the print edition; download contains the current source image. Screen artwork uses RGB. Suggested bleed: 0.125 in where the composition supports it.

Typography

Role / familySize / leadingTracking
Headline
Mona Sans
94 / 99 pt−20 / 1000 em
Supporting copy
Anaheim
24 / 34 pt0
Uppercase label
Anaheim
14 / 20 pt+80 / 1000 em

Estimated typesetting guide scaled to this print width; generated lettering is part of the image. Kerning: font metrics, with no verified manual pair adjustments. Use native font weights; preserve clear space between lines.

Color palette

#FAFAF5
#202421
#C94B39

HEX / RGB reference colors. Final press color depends on paper and printer profile.