McDougal Littell middle school social studies trade ad, educational publishing marketing design: mismatched socks and shoes under the headline “Looking for a better match?”

McDougal Littell / Artwork specifications

Looking for a better match?

Mismatched footwear becomes a clear publishing metaphor, with a warm paper field, navy serif headline and restrained clay accent.

12.23 × 17.0 inSuggested trim size

150 ppiPrint export target

1834 × 2550 pxTarget raster dimensions

Original proportions preserved on a 17-inch long edge. Current source: 1064 × 1479 px (87 ppi at this size). Dimensions above specify the print edition; download contains the current source image. Screen artwork uses RGB. Suggested bleed: 0.125 in where the composition supports it.

Typography

Role / family	Size / leading	Tracking
Headline Libre Baskerville	85 / 89 pt	−20 / 1000 em
Supporting copy Sofia Sans Semi Condensed	21 / 30 pt	0
Uppercase label Sofia Sans Semi Condensed	12 / 17 pt	+80 / 1000 em

Estimated typesetting guide scaled to this print width; generated lettering is part of the image. Kerning: font metrics, with no verified manual pair adjustments. Use native font weights; preserve clear space between lines.

Color palette

#132D45

#F5F1E6

#CF7540

#BBD4DB

HEX / RGB reference colors. Final press color depends on paper and printer profile.