Levi's 501 Originals social campaign concept: a vertical story, a Stories & Culture feed post, a neon crew variant and a Drop 01 countdown card

Levi's 501® Originals / Artwork specifications

Social and story

Social executions carry a broad headline and restrained red brand accents.

17.0 × 9.13 inSuggested trim size

150 ppiPrint export target

2550 × 1370 pxTarget raster dimensions

Original proportions preserved on a 17-inch long edge. Current source: 1712 × 919 px (101 ppi at this size). Dimensions above specify the print edition; download contains the current source image. Screen artwork uses RGB. Suggested bleed: 0.125 in where the composition supports it.

Typography

Role / family	Size / leading	Tracking
Headline Radio Canada Big	118 / 124 pt	−20 / 1000 em
Supporting copy Inclusive Sans	29 / 41 pt	0
Uppercase label Red Hat Mono	17 / 24 pt	+80 / 1000 em

Estimated typesetting guide scaled to this print width; generated lettering is part of the image. Kerning: font metrics, with no verified manual pair adjustments. Use native font weights; preserve clear space between lines.

Color palette

#F3F0E8

#171A16

#C41230

HEX / RGB reference colors. Final press color depends on paper and printer profile.