Levi's 501 Originals poster series concept, three square ads on one neon set: “Your people. Your originals.”, “Three originals. Zero copies.” and “Good together. Great in denim.”

Levi's 501® Originals / Artwork specifications

The poster series

Three poster executions use warm paper headline areas and coherent neon denim portraits.

17.0 × 6.66 inSuggested trim size

150 ppiPrint export target

2550 × 999 pxTarget raster dimensions

Original proportions preserved on a 17-inch long edge. Current source: 2004 × 785 px (118 ppi at this size). Dimensions above specify the print edition; download contains the current source image. Screen artwork uses RGB. Suggested bleed: 0.125 in where the composition supports it.

Typography

Role / family	Size / leading	Tracking
Headline Radio Canada Big	118 / 124 pt	−20 / 1000 em
Supporting copy Inclusive Sans	29 / 41 pt	0
Uppercase label Red Hat Mono	17 / 24 pt	+80 / 1000 em

Estimated typesetting guide scaled to this print width; generated lettering is part of the image. Kerning: font metrics, with no verified manual pair adjustments. Use native font weights; preserve clear space between lines.

Color palette

#F3F0E8

#171A16

#C41230

HEX / RGB reference colors. Final press color depends on paper and printer profile.