halsteadk.All specifications
GM Fleet & Commercial City Tour venue banner, automotive event branding: Chevrolet and GMC work trucks in motion beside a black-and-yellow diagonal and the headline “Delivering more.”
GM Fleet & Commercial / Artwork specifications

Delivering more.

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An engineered mixed-case headline, yellow structural stripe and refreshed Chevrolet/GMC vehicle image establish the GM industrial system.

17.0 × 6.05 inSuggested trim size
150 ppiPrint export target
2550 × 908 pxTarget raster dimensions

Original proportions preserved on a 17-inch long edge. Current source: 2103 × 748 px (124 ppi at this size). Dimensions above specify the print edition; download contains the current source image. Screen artwork uses RGB. Suggested bleed: 0.125 in where the composition supports it.

Typography

Role / familySize / leadingTracking
Headline
Pathway Extreme
118 / 124 pt−20 / 1000 em
Supporting copy
Anaheim
29 / 41 pt0
Uppercase label
Anaheim
17 / 24 pt+80 / 1000 em

Estimated typesetting guide scaled to this print width; generated lettering is part of the image. Kerning: font metrics, with no verified manual pair adjustments. Use native font weights; preserve clear space between lines.

Color palette

#151719
#F5CE19
#F4F2E9
#65727A

HEX / RGB reference colors. Final press color depends on paper and printer profile.