halsteadk.All specifications
Cricket Wireless retail store environment, shopper marketing and in-store signage art direction by Chicago art director Kevin Halstead, showing holiday, travel and plan promotions across lightboxes, digital screens and fixtures
Cricket Wireless / Artwork specifications

Store environment

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A fresh architectural visualization brings the revised holiday, travel and plan campaigns into one showroom. Off-white, pale oak and vivid green connect consistent mixed-case campaign typography with clear merchandising zones. Conceptual environment, not a photograph of an installed store.

17.0 × 9.57 inSuggested trim size
150 ppiPrint export target
2550 × 1436 pxTarget raster dimensions

Original proportions preserved on a 17-inch long edge. Current source: 1672 × 941 px (98 ppi at this size). Dimensions above specify the print edition; download contains the current source image. Screen artwork uses RGB. Suggested bleed: 0.125 in where the composition supports it.

Typography

Role / familySize / leadingTracking
Headline
Epilogue
118 / 124 pt−20 / 1000 em
Supporting copy
Inclusive Sans
29 / 41 pt0
Uppercase label
Red Hat Mono
17 / 24 pt+80 / 1000 em

Estimated typesetting guide scaled to this print width; generated lettering is part of the image. Kerning: font metrics, with no verified manual pair adjustments. Use native font weights; preserve clear space between lines.

Color palette

#9CF52B
#101610
#F5F5EE

HEX / RGB reference colors. Final press color depends on paper and printer profile.