Cricket Wireless summer campaign digital screen, retail advertising art direction: a mountain road running into a smartphone under the headline “Road trip more.”

Cricket Wireless / Artwork specifications

Road trip more.

A freshly rendered mountain-road scene aligns through an upright smartphone beside the shared off-white offer panel. Broad mixed-case type, bright green rule and square black CTA extend the Cricket visual system.

17.0 × 12.98 inSuggested trim size

150 ppiPrint export target

2550 × 1947 pxTarget raster dimensions

Original proportions preserved on a 17-inch long edge. Current source: 1435 × 1096 px (84 ppi at this size). Dimensions above specify the print edition; download contains the current source image. Screen artwork uses RGB. Suggested bleed: 0.125 in where the composition supports it.

Typography

Role / family	Size / leading	Tracking
Headline Epilogue	118 / 124 pt	−20 / 1000 em
Supporting copy Inclusive Sans	29 / 41 pt	0
Uppercase label Red Hat Mono	17 / 24 pt	+80 / 1000 em

Estimated typesetting guide scaled to this print width; generated lettering is part of the image. Kerning: font metrics, with no verified manual pair adjustments. Use native font weights; preserve clear space between lines.

Color palette

#9CF52B

#101610

#F5F5EE

HEX / RGB reference colors. Final press color depends on paper and printer profile.