Gatorade vertical poster concept, sports marketing art direction: a sweat-lit athlete portrait under stadium lights with an orange bottle bursting through splash, headline “Put in the work.”

Gatorade / Artwork specifications

Put in the work.

Asap Condensed headlines and REM supporting type establish a distinct Pulse direction. A tight, sweat-lit athlete portrait under stadium light, the orange bottle bursting through splash below.

9.53 × 17.0 inSuggested trim size

150 ppiPrint export target

1430 × 2550 pxTarget raster dimensions

Original proportions preserved on a 17-inch long edge. Current source: 939 × 1675 px (99 ppi at this size). Dimensions above specify the print edition; download contains the current source image. Screen artwork uses RGB. Suggested bleed: 0.125 in where the composition supports it.

Typography

Role / family	Size / leading	Tracking
Headline Asap Condensed	66 / 69 pt	−20 / 1000 em
Supporting copy REM	16 / 23 pt	0
Uppercase label REM	10 / 14 pt	+80 / 1000 em

Estimated typesetting guide scaled to this print width; generated lettering is part of the image. Kerning: font metrics, with no verified manual pair adjustments. Use native font weights; preserve clear space between lines.

Color palette

#EF6A22

#202A28

#F3F5E9

HEX / RGB reference colors. Final press color depends on paper and printer profile.