RésuméBig ideas.
Every scale.
From store wall
to phone screen.
I build retail, brand and campaign work that holds together at every size—from a 20-foot lightbox to a thumbnail on a phone.
Built to work.
Made to stand out.
Recent independent ideas lead the selection: a complete Levi’s campaign, Kodak-led storytelling across ten brands, and a bold new perspective for Warby Parker. Each is a self-initiated concept, not commissioned by the brands shown.
Room to
push further.
Human stories lead with Singer and iFixit, followed by Sonos, Dr. Martens, Crocs and Philips Hue. Explore the complete collection for more campaigns, fictional brands and typography. Each project identifies its context and my role.
Client work & remasters
Explore the complete collection ↓
The idea.
And every detail.
Agency, in-house and independent experience. I own the work from concept through the files that go to production.
Creative judgment.
Hands-on craft.
My first title was Macintosh operator: separations, mechanicals and type that had to survive a press. That production discipline still shapes every idea I make.
I’ve built an in-house photo studio at Havas, set design standards for a national educational publisher, and art-directed Cricket Wireless retail across the path to purchase at TPN / Omnicom.
Today I direct generative tools as I once directed a photo studio: with a tight brief, careful selection, retouching and a standard the finished work has to meet.
Art direction
Retail & shopper
Brand systems
Print & packaging
Digital design
Retouching & colorExperience at a glance+
Experience at a glanceIndependent practice
Art direction & design, alongside and between staff roles.
TPN / Omnicom
Senior Art Director · Cricket Wireless retail creative.
Holt McDougal / HMH
Senior Designer · Educational marketing and design standards.
Douglas–Danielle
Art Director, Digital · Websites and microsites.
Havas
Studio Artist to Art Director · In-house photo studio.
McKnight Kurland / Vision Production
Production & Design · Layout, packaging and typography.
Ideas you
can actually use.
Working apps, creative tools and useful discoveries. A place where a love of details becomes something interactive. Every tool opens in a new tab.
Rag Right
A typesetting proof tool that marks widows, holes and wedges, then resets the line breaks.
Open the tool ↗Culture / Live tool ↗
Born Into
Pick a birthday. Get a nostalgia card with the music, movies, books and culture of that moment.
Make your card ↗Design / Creative toolkit ↗
HalsteadK Kit
Design tools, typography, ideas and experiments. A growing collection for curious creative minds.
Explore the Kit ↗Culture / City guide ↗KEVNS
An independent cultural guide to eight cities, one neighborhood at a time: good tables, small music rooms and buildings worth looking up at.
Explore KEVNS ↗
Follow your
curiosity.
All 30 projects, with the newer ideas first. Search by brand, title or format, then save a selection to create a printable portfolio.
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Good work starts
with a conversation.
Senior creative roles. Campaigns and retainers. An experienced pair of hands when the deadline gets close.
[email protected]
(312) 956-8588