Cricket Wireless · TPN / Omnicom
Retail at
full signal.
Promotional retail creative across posters, digital screens, seasonal campaigns, and the store itself, built so each offer reads at a glance.
Kevin Halstead, Senior Art Director and Designer
- Art direction
- Retail & shopper
- Brand systems
- Print & packaging
- Prepress & color
- Retouching
- Generative image & motion
- Generative AI
Still curious.
I'm a Chicago-based Senior Art Director with 25+ years across retail, shopper marketing, brand advertising, and educational publishing.
I own the work from creative brief to camera-ready specs, with deep prepress roots and directed generative image and video workflows for agencies and direct clients.
Sheet 02 · Portfolio · Client work8 clients
Portfolio.
Retail at
Tropicana · TPN / Omnicom
Sunshine,
by the carton.
Campaign key art for Pure Premium, built to hold up at every size, from a transit poster down to the shelf.
McDougal Littell · Holt McDougal / HMH
Curriculum,
made clear.
Design standards and art direction for educational marketing, from convention environments to the posters and banners that put the books in teachers' hands.
Aon · Reinsurance research
Risk,
made readable.
A web hero system for Aon's research reports. One typographic grid and one lighting language, so very different topics read as a single library.
GM Fleet & Commercial · City Tour
Ready for
the road.
An event identity for a multi-city fleet tour, carried from the venue banner down to the staff credential.
Web · Healthcare · Legal
More from
the studio.
Recruitment, publication, and web work for direct clients and associations.
Sheet 03 · Independent concepts17 concepts
Concepts.
Self-initiated work that keeps the craft sharp: art direction, type, and compositing, with generative tools directed and finished like any other source.
Sheet 04 · Experience1990–present
Experience.
- 2001–PresentArt Director & DesignerIndependentIdentity, print, packaging, digital, environmental, and generative image/video for agencies and direct clients.
- 2010–2014Senior Art DirectorTPN / OmnicomRetail creative for Cricket Wireless across the complete path to purchase.
- 2004–2008Senior DesignerHolt McDougal / HMHDesign standards and art direction across a large educational marketing catalog.
- 2000Art Director, DigitalDouglas–DanielleWebsites and microsites from concept through preproduction.
- 1997–2000Studio Artist to Art DirectorHavasBuilt an in-house high-resolution photo studio and moved into art direction.
- 1990–1993Production & DesignMcKnight Kurland / Vision ProductionLayout, electronic publishing, packaging mechanicals, and typography.
Sheet 05 · ContactProjects · Roles · Retainers · Agency overflow
Send the brief
and the date.
Chicago-based · Remote by default · References on request
© 2026 Kevin Halstead · Chicago, Illinois
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