KH

Kevin Halstead, Senior Art Director and Designer

Senior Art Director & Designer · Chicago / Remote

Twenty-five years of print craft. Now fluent in AI.

See the work
Sheet 02 · Selected work9 clients · 25 pieces

Concept to prepress.

Cricket Wireless · TPN / Omnicom

Retail at
full signal.

Promotional retail creative across posters, digital screens, seasonal campaigns, and the store itself, built so each offer reads at a glance.

Role
Senior Art Director
Scope
In-store · POS · Digital
Years
2010–2014
In-store mockup · lightboxes + digital screen
Store environment
Holiday campaign

All Cricket pieces · click to view flat

Portfolio recreations of historical Cricket work. Pricing shown is not current.

Tropicana · TPN / Omnicom

Sunshine,
by the carton.

Campaign key art for Pure Premium, built to hold up at every size, from a transit poster down to the shelf.

Role
Senior Art Director
Scope
OOH · Shopper · Print
Category
CPG / Beverage
Campaign posters

All Tropicana pieces · click to view flat

McDougal Littell · Holt McDougal / HMH

Curriculum,
made clear.

Design standards and art direction for educational marketing, from convention environments to the posters and banners that put the books in teachers' hands.

Role
Senior Designer
Scope
Exhibits · Print · Events
Years
2004–2008
Convention exhibit
Sponsorship + campaign posters
NCSM conference banner

All McDougal Littell pieces · click to view flat

Aon · Reinsurance research

Risk,
made readable.

A web hero system for Aon's research reports. One typographic grid and one lighting language, so five very different topics read as a single library.

Role
Art Director
Scope
Web heroes · Report system
Output
5 report launches
Report landing page mockup

The full report series · click to view flat

GM Fleet & Commercial · City Tour

Ready for
the road.

An event identity for a multi-city fleet tour, carried from the venue banner down to the staff credential.

Scope
Event banners · Credentials
Category
Automotive / B2B
Venue banner
Staff credential

All City Tour pieces · click to view flat

Healthcare · Legal · Finance · Independent

More from
the studio.

Recruitment, publication, web, and self-initiated work for direct clients and associations.

GTE Student VisaWebsite concept redesign
SafeShopping.org · American Bar AssociationConsumer education website
MacNeal HospitalResidency recruitment cover
ABA Source · American Bar AssociationPublication cover
Hills Worth Dying OnIndependent cover concept

A brief before a file.

Concept, then craft, then correct specs, in that order. Generative tools get directed and finished like any other source material. Nothing ships raw. Kevin Halstead · The method
Sheet 03 · About

Still curious.

I'm a Chicago-based Senior Art Director with 25+ years across retail, shopper marketing, brand advertising, and educational publishing.

I own the work from creative brief to camera-ready specs, with deep prepress roots and directed generative image and video workflows for agencies and direct clients.

  • Art direction
  • Retail & shopper
  • Brand systems
  • Print & packaging
  • Prepress & color
  • Retouching
  • Generative image & motion
Sheet 04 · Experience1990–present
  1. 2001–PresentArt Director & DesignerIndependentIdentity, print, packaging, digital, environmental, and generative image/video for agencies and direct clients.
  2. 2010–2014Senior Art DirectorTPN / OmnicomRetail creative for Cricket Wireless across the complete path to purchase.
  3. 2004–2008Senior DesignerHolt McDougal / HMHDesign standards and art direction across a large educational marketing catalog.
  4. 2000Art Director, DigitalDouglas–DanielleWebsites and microsites from concept through preproduction.
  5. 1997–2000Studio Artist to Art DirectorHavasBuilt an in-house high-resolution photo studio and moved into art direction.
  6. 1990–1993Production & DesignMcKnight Kurland / Vision ProductionLayout, electronic publishing, packaging mechanicals, and typography.

Selected clients

Cricket/Aon/Tropicana/Chicago Symphony Orchestra/Hershey's/Audi/Nike/Coca-Cola/Allstate/7-Eleven

BFA, Art Direction · College for Creative Studies, Detroit

Download résumé · PDF ↓2 pages · Letter · PDF
Sheet 05 · ContactProjects · Roles · Retainers · Agency overflow

Send the brief
and the date.

[email protected] ↗ (312) 956-8588 Résumé · PDF ↓

Chicago-based · Remote by default · References on request

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