KH

Kevin Halstead, Senior Art Director and Designer

Senior Art Director & Designer · Chicago / Remote

Twenty-five years of print craft. Now fluent in AI.

See the work
Sheet 02 · Selected work3 clients · 13 pieces

Concept to prepress.

Cricket Wireless · TPN / Omnicom

Retail at
full signal.

Promotional retail creative across posters, digital screens, and the complete path to purchase, built so each offer reads at a glance in-store.

Role
Senior Art Director
Scope
In-store · POS · Digital
Years
2010–2014
In-store mockup · lightboxes + digital screen

All Cricket pieces · click to view flat

Portfolio recreations of historical Cricket offers. Pricing shown is not current.

Aon · Reinsurance research

Risk, made
readable.

A web hero system for Aon's research reports. One typographic grid and one lighting language, so five very different topics read as a single library.

Role
Art Director
Scope
Web heroes · Report system
Output
5 report launches
Report landing page mockup

The full report series · click to view flat

McDougal Littell · Holt McDougal / HMH

Curriculum,
made clear.

Design standards and art direction for educational marketing, from convention environments to the posters and sell sheets that put the books in teachers' hands.

Role
Senior Designer
Scope
Exhibits · Print · Standards
Years
2004–2008
Literature convention exhibit
Social Studies campaign posters

All McDougal Littell pieces · click to view flat

A brief before a file.

Concept, then craft, then correct specs, in that order. Generative tools get directed and finished like any other source material. Nothing ships raw. Kevin Halstead · The method
Sheet 03 · About

Still
curious.

I'm a Chicago-based Senior Art Director with 25+ years across retail, shopper marketing, brand advertising, and educational publishing.

I own the work from creative brief to camera-ready specs, with deep prepress roots and directed generative image and video workflows for agencies and direct clients.

  • Art direction
  • Retail & shopper
  • Brand systems
  • Print & packaging
  • Prepress & color
  • Retouching
  • Generative image & motion
Sheet 04 · Experience1990–present
  1. 2001–PresentArt Director & DesignerIndependentIdentity, print, packaging, digital, environmental, and generative image/video for agencies and direct clients.
  2. 2010–2014Senior Art DirectorTPN / OmnicomRetail creative for Cricket Wireless across the complete path to purchase.
  3. 2004–2008Senior DesignerHolt McDougal / HMHDesign standards and art direction across a large educational marketing catalog.
  4. 2000Art Director, DigitalDouglas–DanielleWebsites and microsites from concept through preproduction.
  5. 1997–2000Studio Artist to Art DirectorHavasBuilt an in-house high-resolution photo studio and moved into art direction.
  6. 1990–1993Production & DesignMcKnight Kurland / Vision ProductionLayout, electronic publishing, packaging mechanicals, and typography.

Selected clients

Cricket/Aon/Tropicana/Chicago Symphony Orchestra/Hershey's/Audi/Nike/Coca-Cola/Allstate/7-Eleven

BFA, Art Direction · College for Creative Studies, Detroit

Download résumé · PDF ↓2 pages · Letter · 94 KB
Sheet 05 · ContactProjects · Roles · Retainers · Agency overflow

Send the brief
and the date.

[email protected] ↗ (312) 956-8588 Résumé · PDF ↓

Chicago-based · Remote by default · References on request

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